How to set up the content on your contact page for SEO

Your contact page is not typically a high-traffic SEO page, but it plays a critical role for patients who are already ready to act. Every element of this page should make it as fast and easy as possible for a patient to book. Beyond the basics, your contact page is also an opportunity to reinforce your location signals to Google, serve patients in your surrounding area, and link back to the services that matter most to your clinic. This guide walks you through exactly what to add to your contact page and how to set it up.

 

How to Add Unique Localized Content

Your contact page should do more than list a form and an address. Adding a short paragraph that describes your clinic, your services, your location, and the patients you serve gives Google meaningful local signals and gives patients an immediate sense of whether they are in the right place. This content can also link directly to your service pages, which strengthens your internal linking across the whole site.
 

1. Once you're logged in to Jane Websites, navigate to your Contact page and click the Add Block button on the left hand side of the page.
2. Select a Text Media Block.
3. Click the Pencil iconto start writing content.
4. Write a short paragraph that describes your clinic, the services you offer, your location, and the patients you serve. 
   For example: "Contact our physiotherapy clinic in Calgary to book an appointment with our experienced team. We help patients across Calgary recover from injuries, reduce pain, and improve mobility through evidence-based physiotherapy care. Our clinic provides treatments for sports injuries, back and neck pain, post-surgical rehabilitation, and more. Conveniently located in the Beltline, we welcome patients from downtown Calgary, Mission, Inglewood, Kensington, and surrounding communities."
5. Within this paragraph, link the names of your services to their dedicated service pages on your site. This strengthens your internal linking and helps Google connect your contact page to the rest of your site.
6. Click the Update Block Element to save your progress.

How to Add Your Clinic Address and Google Map

Your address and embedded Google Map reinforce your location signals to Google and help patients get to you easily. Make sure your name, address, and phone number on this page match exactly what appears on your Google Business profile and in your site footer as consistency across all three is one of the most important local SEO signals you can send.
 

1. Navigate to your contact page and check to see if your Jane location block is already in place. 
2. If you don't have Jane Location block, click the Add Block button on the left hand side of the page. If your website is not integrated with Jane, you can add a Map block. 
3. Select a Jane Location Block or Map Block.
4. The Jane Location block will automatically generate a map for you. 
5. Click the Pencil iconto start writing content.
6. If using a Map block, enter your full clinic address including street address, city, and postal code. This will generate an embedded Google Map so patients can get directions directly from your page.
7. Confirm that the address shown here matches exactly what appears on your Google Business profile and in your site footer. Even small differences (like "St." versus "Street") can affect your local search performance.
8. If you have multiple locations, add a separate Map Block for each location. The Jane Location Block will pull both locations for you. 
9. Click the Update Block element to save your progress.
    

How to Add Your Phone Number and Contact Details

Your phone number should be formatted so patients on mobile can call you in a single tap. As with your address, make sure your phone number matches exactly what appears on your Google Business profile and in your site footer.
 

1. If your phone number and contact details don't already appear on your Contact page you can add them. Navigate to your contact page and click the Add Block button on the left hand side of the page.
2. Select a Text Media Block or the Jane Location Block (your phone number will sync over from Jane).
3. If using the Text Media Block, click the Pencil icon  to start writing content.
4. Add your clinic phone number and format it as a clickable phone link for mobile users so patients can call you in one tap. To learn how to make your phone number a clickable phone link, follow this guide here.
5. Add your clinic email address if patients can reach you by email. Follow the same guide above to make your email a clickable email link. 
6. Click the Update Block element to save your progress.

How to Add a Contact Form

A clean, simple contact form gives patients who are not ready to call a low-barrier way to reach out. Keep the form short and compliant.
 

1. Navigate to your contact page and click the Add Block button on the left hand side of the page.
2. Select a Contact Form Block.
3. Click the Pencil icon to start editing your content.
4. Follow our guides on How to set up your contact form for patient privacy and How to create Compliant Contact and Intake Forms Using Hushmail to create a contact form.
5. Make sure the form submission goes to an email address your team monitors regularly.

How to Add Your Service Areas

Adding your service areas to your contact page helps patients in surrounding neighbourhoods find your clinic and gives Google additional local relevance signals. This is valuable if you want to build visibility in specific neighbourhoods or communities near your clinic.
 

1. Once you're logged in to Jane Websites, navigate to your Contact page and click the Add Block button on the left hand side of the page.
2. Select a Text Media Block.
3. Click the Pencil iconto start writing content.
4. Add a short sentence or list naming the areas your clinic serves. For example: "We welcome patients from North Vancouver, Vancouver, West Vancouver, Lonsdale, and surrounding communities."
5. Include neighbourhood names where relevant. The more specific you can be, the stronger your local relevance signals will be for patients searching in those areas.
6. Click the Update Block element to save your progress.
    

How to add Your Hours of Operation

Add a very short summary of what the step-by-step instructions will cover. You may add links for terms that need extra clarity. (Example: There is an easy way to add pages to your navigation menu (link to relevant article or definition if applicable). Adding a link to the navigation menu will allow people to find the page you just created. 
 

1. Navigate to your contact page and click the Add Block button on the left hand side of the page.
2. Select a Text Media Block or an FAQ Block.
3. Click the Pencil iconto start writing content.
4. Add your full hours of operation, including any variations by day. 
   For example: "Monday to Friday 9am — 6pm, Saturday 10am — 2pm, Sunday Closed." Include holiday hours if applicable.
5. If your hours vary by practitioner or service, note this clearly so patients know to confirm when booking.
6. Keep this section up to date, so if your hours change, update this page, and your Google Business profile right away.
7. Optional: Add hours of operation in your footer, by heading to Admin > Settings > General > Office Hours.
8. Click the Update Block element to save your progress.

How to Add Parking and Accessibility Information

Parking and accessibility information removes a common source of uncertainty for new patients and makes your clinic feel more welcoming before they arrive. This information works well in an FAQ Block, as patients often have specific questions about parking, transit, and accessibility, and a question-and-answer format makes it easy to scan on your contact page.
 

1. Navigate to your contact page and click the Add Block button on the left hand side of the page.
2. Select an FAQ Block.
3. Click the Pencil iconto start writing content.
4. Write questions and answers that cover your parking information, so whether parking is free, paid, on-street, or in a lot nearby. Include your transit information if your clinic is accessible by public transit, including the nearest stop or station and any relevant route numbers. Include your accessibility features, whether your clinic has wheelchair access, elevator access, accessible parking, or any other features relevant to patients with mobility needs.
5. Click the Update Block element to save your progress.

How to Add Insurance and Payment Information

Insurance is an important factor in a patient's decision to book, as many patients will not move forward without knowing their coverage is accepted. Give this information its own dedicated block on the contact page and make it easy to find. 
 

1. Navigate to your contact page and click the Add Block button on the left hand side of the page.
2. Select an FAQ Block.
3. Click the Pencil iconto start writing content.
4. Write questions and answers that address your most common insurance questions. 
   For example: "Do you offer direct billing?", "Which insurance providers do you accept?", or “What payment methods do you accept?”
5. List the insurance providers you accept and whether you offer direct billing.
6. List the payment methods you accept. 
   For example: credit card, debit, cash, or e-transfer, Cherry, etc.
7. If your insurance or payment options vary by service or practitioner, note this clearly so patients know to confirm when booking.
8. Click the Update Block element to save your progress.

You're all set! Your contact page now has all the content it needs to rank for branded and local searches and convert the patients who land on it. With your booking option front and center, your location details consistent across your site and Google Business profile, and your practical information clearly laid out, there is nothing standing between a patient finding your page and booking their first appointment.