How to set your heading structure on your Service pages

Your service pages are often the highest-value SEO pages on your site, and their heading structure plays a major role in how well they rank. Each service page needs its own unique H1 that leads with the condition or benefit the patient is searching for, supported by H2s and H3s that organize the content clearly. This guide walks you through how to set up heading structures on every service page on your site.
 

How to Set Your Service Page H1

Your service page H1 should lead with the condition or benefit the patient is searching for, not just the name of the treatment. Patients search for solutions to their problems, so your H1 should speak directly to what they are experiencing.
 

1. Once you're logged in to Jane Websites, navigate to the service page you want to update and click the Customize Header button on the hero block at the top of the page.
2. Scroll till you reach the Override Heading field and set your H1 using this formula: [Service] for [Benefit or Condition]. 
   For example: "EMDR Therapy for Trauma Recovery" or "Registered Massage Therapy for TMJ Pain Relief."
3. Scroll till you reach the Override Subheading field. This Subheading field is regarded as an H2 and is an expansion of the H1 above it. Make sure the H2 here is broad, clear, and benefit-driven. For example: "Compassionate, evidence-based care for trauma, PTSD, and anxiety recovery."
4. Click the Save Custom Header button to save your progress.

How to Set Your Service Page H2s

Your H2s organize the major sections of your service pages and answer the key questions every patient has before they book.
 

1. Navigate to your service page and click the Pencil Icon on each section block you want to update.
2. In this block, the Heading section is considered an H2. If this block is a service explanation section, set your H2 to something like "What is EMDR Therapy?" or "What is Registered Massage Therapy?" 
   If this block is a conditions section, set your H2 to something like "Conditions We Treat" or "Who We Help." 
   If this block is a what to expect section, set your H2 to something like "What to Expect in Your First Session." 
   If this block is a practitioner credentials section, set your H2 to something like "Meet Your EMDR Therapist" or "Meet Your RMT." 
   If this block is a booking section, set your H2 to something like "Booking & Insurance" or “How to Get Started.”
3. Once you've made those changes, click the Save Block button to save your progress.

How to Set Your Service Page H3s

Your H3s break down the subsections within each H2 and give Google additional signals about the specific content on your page.
 

1. Navigate to your service page and click the Pencil Icon on each section block you want to update.
2. If you have a block that has a conditions we treat H2, set an H3 (Subheading) for each individual condition your service addresses. For example, under an EMDR therapy page: "Post-Traumatic Stress Disorder (PTSD)," "Anxiety and Panic Disorders," and "Complex Trauma." 
   If you have a block that has a what to expect H2, set an H3 for each individual stage of the treatment process if there are multiple steps worth breaking down.
3. Never jump from H1 to H3. Always move through heading levels in order.
4. Repeat this process for every service page on your site.
5. Once you've made those changes, click the Save Block button to save your progress.

You're all set! Every service page on your site now has a clear heading structure that helps patients find the treatment they are looking for and helps Google understand exactly what each page covers. A strong H1, organized H2s, and descriptive H3s are the foundation of good on-page SEO, and yours is now in place.