SEO is one of the most powerful things you can do for your clinic's online presence. SEO is all about helping Google understand who you are, what you offer, and where you are, so the right patients can find you at the right time. Jane Websites handles the technical foundation automatically, but the content decisions you make on each page determines how well your site ranks in local searches.
Every page on your website serves a different purpose and targets a different kind of search, so each page needs its own unique page title, meta description, heading structure and content to perform well. This guide gives you an overview of each page type and links you to the articles that walk you through the setup.
Before you start
To follow these steps, make sure you have Admin access to the Jane Websites.
Home Page
Your homepage targets the broadest local searches patients make. This includes searches like "physiotherapist North Vancouver" or "massage therapy near me." It is the front door of your clinic online and the page with the most impact on your overall search visibility. Getting the title, description, headings and content right on this page lays the foundation for the rest of your website.
Work through the helpful guides below to get your Home Page ranking in relevant searches:
- How to set your Home page SEO Page Settings
- How to set your heading structure on your homepage
- How to set up the content on your homepage for SEO
About Page
Your About page ranks for trust-based searches like "Whole Health team" or "licensed physiotherapists in North Vancouver." Patients who land here are already interested in booking at your clinic, now they want to know who they will be working with. A well written About page builds confidence in your clinic team before a patient has even booked their first appointment.
Take a look at the helpful guides below to help patients find your About Page:
- How to set up your About page SEO Page Settings
- How to set your heading structure on your About page
- How to set up the content on your About page for SEO
Service Pages
Your service pages are often the highest-value SEO pages on your site. Each one targets a specific search, for example: "EMDR therapy Ottawa" or "prenatal massage Vancouver". This means that your service pages have the potential to bring in patients who are actively looking for the exact treatment you offer. You'll want to make sure every service has its own dedicated page to show case the variety of services your clinic offers.
Follow the guides below to get your Service Pages in front of the right patients:
- How to set up your Service page SEO Page Settings
- How to set your heading structure on your Service pages
- How to set up the content on your service pages for SEO
Blog Pages
Your blog reaches patients at the research stage, before they are ready to book but already asking questions like "how does EMDR work" or "what to expect from my first physiotherapy appointment." A well-optimized blog index and individual blog posts build trust, and bring in new visitors through search, as well as create natural paths toward booking.
Check out the guides below to get your Blog Pages working for your clinic:
- How to set your Blog page SEO Page Settings
- How to set your heading structure on your blog pages
- How to set up the content on your blog posts for SEO
Contact Page
Your contact page is not typically a high-traffic SEO page, but it plays a critical role for patients who are already ready to act. It needs to rank for branded searches like "Whole Health Clinic contact" or "book massage North Vancouver" and make booking as easy as possible the moment a patient arrives.
Use the guides below to get your Contact Page ready for patients who are ready to book:
- How to set your Contact page SEO Page Settings
- How to set your heading structure on your contact page
-
How to set up the content on your contact page for SEO
Good job, that was quite a bit of work there! Optimizing each page on your site is one of the most meaningful actions you can make in your clinic's online presence. These steps build on each other, and the more consistently you apply them, the stronger your search visibility will become.
Want to take your SEO even further?
If you want to take your SEO even further, Jane Websites offers Jane SEO, an add-on designed to give your site an extra edge in Google searches. Reach out to us at support@janewebsites.com to learn more.